GoodStuff’s client, Yorkshire Tea were looking to promote their Yorkshire Tree campaign which was supporting their CSR goal of planting one million trees in the UK and abroad within the next five years.

Goodstuff worked with LoopMe and Lucky Generals to create a sophisticated ad unit which allows the user to choose from different paint colours and brush sizes. Using PurchaseLoop, the campaign pre-qualified the audience by asking consumers whether they were a) aware of Yorkshire Tea and b) Aware of the Yorkshire Tea inviative.

Through PurchaseLoop, awareness of Yorkshire Tea's mission rose by 50%, from 14% (control) to 21% (exposed AI).

During the busy Christmas period in 2016, O2 and Mobext launched a brand new campaign to encourage brand consideration. With new legislation introduced by Ofcom to make it easier for consumers to switch mobile networks, O2 were incentivising new customers with offers of cinema tickets, VR headsets and DisneyLife membership.

With two compelling 10-second video adverts, PurchaseLoop was used to increase brand consideration among users who were in-market for a new network provider.

While the control and exposed non-AI optimised groups saw no uplift in brand consideration, when AI was used to optimise this was increased by 17%. PurchaseLoop was responsible for the entire uplift in brand consideration.

LoopMe worked with The Story Lab, to develop an effective mobile video marketing campaign for the distribution of content showcasing the new Microsoft HP Spectre x360 Convertible laptop.

PurchaseLoop optimised to brand affinity and purchase intent in real time, moving consumers further along the purchase funnel through content engagement. This was the first campaign globally to combine AI brand optimisation in real-time with a programmatic buy. Through PuchaseLoop, purchase intent increased by 41%.

Peugeot are known for their small cars, but in 2017 the released the 3008, their second car in the hotly-contested SUV category. By utilising PurchaseLoop technology LoopMe identified users within Peugeot/OMD’s target audience who would consider purchasing the 3008 SUV and optimised towards these users in real-time using its proprietary Artificial Intelligence Engine.

PurchaseLoop technology allows Peugeot to optimise towards purchase consideration in real time. The campaign was delivered in 2 phases. In phase 1, rich media and video were used to discover who was in-market for Peugeot and this drove a 33% increase in purchase intent (rich media) and 178% increase (video). Phrase 2 ran utilising the bespoke Peugeot 3008 audience model to continue optimising to the audience model that showed they were in-market for a new car. Purchase intent from phase 1 to phase 2 rose by 50%, demonstrating how data can be used as part of a long-tail automotive sales strategy.

Fosters were looking to increase their market share in a competitive beer market during the summer months.

Using PurchaseLoop, LoopMe surveyed consumers to ask: ‘Is Fosters a brand you are likely to drink?’ with the answers Yes, No and Maybe. Using data from these responses, LoopMe created a bespoke segment that had the highest statistical chance of being positively affected by the advert.

A combination of effective mobile creative and LoopMe’s PurchaseLoop technology increased purchase intent ‘yes’ respondents by 25 percentage points, or a 97% uplift from control (26%) to AI exposed (52%)

Phillips and Dentsu Aegis ran two high impact full-screen mobile formats which encouraged consumers to 'get that healthy mouth feeling' using the new Sonicare Diamond Clean Toothbrush.

PurchaseLoop ran with the campaign, which asked 'Would you consider purchasing the Phillip's Sonicare Diamond Clean Toothbrush?' Once exposed to Phillips' advertising, there was an initial 16% decrease in purchase intent which could be attributed to creative which didn't resonate with the audience. However, once the bespoke model was added and AI optimised, this rose to result in a 18% increase in purchase intent.