During the busy Christmas period in 2016, O2 and Mobext launched a brand new campaign to encourage brand consideration. With new legislation introduced by Ofcom to make it easier for consumers to switch mobile networks, O2 were incentivising new customers with offers of cinema tickets, VR headsets and DisneyLife membership.
With two compelling 10-second video adverts, PurchaseLoop was used to increase brand consideration among users who were in-market for a new network provider.
While the control and exposed non-AI optimised groups saw no uplift in brand consideration, when AI was used to optimise this was increased by 17%. PurchaseLoop was responsible for the entire uplift in brand consideration.